8, and previous experience in digital fashion and 3D art development is not required. Genies will accept applications for the debut program until Aug. There, people can buy, sell and trade avatar creations, such as wearable items. By the end of the program, participants will be able to sell digital goods through the company’s NFT marketplace, The Warehouse.
Genies will provide creatives with funding to build brands and audiences, though Sturges declined to share how much. They will spend three weeks at the Genies headquarters, participating in workshops and hearing from CEOs, fashion designers, tattoo artists and speakers from other industries, she added. “I think us being able to work hands on with this next era-this next generation of designers and entrepreneurs-not only gets us a chance to understand how people want to use our platform and tools, but also allows us to nurture those types of creators that are going to exist and continue to build within our ecosystem,” said Allison Sturges, Genies’ head of strategic partnerships.ĭIY Collective’s initial cohort will include roughly 15 people, Sturges said. Genies believes avatars will be a crucial part of the internet’s future and is similarly using its program to encourage creators to launch brands using Genies’ platform. For example, social media companies can use accelerator programs not only to support rising stars but to lure those creators-and their audiences-to the company’s platforms. Similar programs are common in the startup world and in the creator economy. Likewise, YouTube has also veered into shorter-form content, via its YouTube Shorts feature. While the move sees TikTok adapting to compete with the likes of YouTube, it is TikTok’s success in becoming the world’s most popular website that has prompted other social media platforms-including Instagram, Facebook, Snap and Pinterest-to turn to short-form videos in a bid to replicate TikTok’s appeal. But as TechCrunch noted, the expanded video length also provides TikTok creators with more time to present content like cooking lessons, educational videos and comedy sketches. About 50% of TikTok users surveyed by the social media firm said they found videos longer than one minute to be “stressful,” while one in four of TikTok’s highest-performing videos fall in the app’s recommended optimal video length of 21-to-34 seconds, WIRED reported. TikTok has admitted its users have short attention spans. (However, longer videos may mean less data flows into TikTok’s algorithm than when it can pepper users with a wider variety of shorter videos, as content creator Hank Green told WIRED.) TikTok may also be able to capture a broader, older audience more interested in YouTube-length videos, as WIRED reported last week.
Tictoc make your day update#
The new update comes with new revenue opportunities for TikTok: Longer videos can accommodate more advertisements, which in turn increase revenue and also allow the app to compete with YouTube in the market for longer-form content. Until now, TikTok videos could be up to 3 minutes in length following the app’s most recent format change last July prior to that, videos could be up to 60 seconds long and, initially, 15 seconds long. On Monday, Culver City-based TikTok confirmed to TechCrunch that it has begun rolling out expanded video lengths after testing the update over recent months. Sign up for dot.LA's daily newsletter for the latest news on Southern California's tech, startup and venture capital scene.TikTok is increasing its maximum video length to 10 minutes globally, up from 3 minutes currently, in a move that the video-sharing app hopes will keep it competitive with rival social media firms.
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